Ep #012: The Top 10 Reasons Why Influencer Marketing Isn’t Working For You

Do you have an awesome product but your influencer marketing isn’t taking off the way you had hoped? Influencer marketing is a wonderful tool for direct-to-consumer brands with well-established products. It works great for many businesses but can fall short for those who are not executing it in the right way. So, in this episode, I will be sharing the top ten reasons we see influencer marketing not working for brands and what you can do to avoid these common mistakes.

Listen in as I explain why you have to be able to pivot and change your strategy often, as what may have worked previously will not always continue to work. You will learn the importance of having your basics in place first, why a big celebrity may not be the answer to your marketing woes, and where you should start with influencer marketing.

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• Why influencer marketing may not work for you.
• The importance of remembering that success does not happen overnight.
• How to find what works for your brand.
• Why the amount of likes you get will not necessarily impact your sales.
• The importance of having your basics in place first.
• Where to start with your influencer marketing.
• The importance of not overthinking this marketing tool.

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• “Past success does not equal future success.” - Cody Wittick
• “Don’t let inertia lead you into bad marketing decisions.” - Cody Wittick
• “Vanity focus will lead to vanity results.” - Cody Wittick

• Cody Wittick: Twitter‍
• Taylor Lagace: Twitter

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