Forecasting, creative and media buying are sold separately by most agencies. Here they are one loop, and the forecast runs it.

We pull your last two years of data and build a cohort-based P&L forecast for the next 12 months. It shows what you can spend, what you should pay for a new customer, and what profit that produces.

Here's what goes into it:

• Fixed expenses. Growth targets have to cover your real overhead.
• Unit economics. Gross margin by SKU and offer, so we know which products can carry acquisition.
• Channel performance. What Meta, Google and every other channel contribute to the mix.
• Retention and repeat rates. How much a new customer is worth after the first order sets how much you can pay for one.
• Seasonality. Year-over-year and month-over-month patterns from two years of history.

We do this collaboratively with your team, so your finance folks are welcome to pick it apart, pressure test, or otherwise advise us. The goal here isn't to go through a ritual that makes us look smart.

The goal is for you to end up with a 12-month forecast that sets growth targets in line with your P&L, maps out daily, weekly and monthly pacing, and informs you on what needs to change for your brand to succeed versus what can simply be maintained.

We manage Meta, TikTok and Google with cost controls set from the forecast. Each channel gets its own target. Budget goes to the ads that can acquire a customer at that target and stays away from the ones that can't.We pull your last two years of data and build a cohort-based P&L forecast for the next 12 months. It shows what you can spend, what you should pay for a new customer, and what profit that produces.

Here's what this does for you:

• Profit is protected by default. An underperforming ad doesn't spend, so a bad creative test can't burn the month.
• Scaling stops being a judgment call. When more ads clear the target, spend rises. Nobody has to argue for a budget increase.
• Slow periods cost less. Spend pulls back when demand does and comes back when it returns.
• Fewer manual edits. Campaigns keep optimizing because nobody is resetting them every few days.

When needed, we help build offers for new and returning customers and match each to its own landing page. Then we test and refine based on how customers behave on the page.

Cost controls set the ceiling. Creative raises it.
‍
Under a cost cap, the only way to spend more is to give the account more ads that can hit the target. So creative volume is a growth input, and we run it like one.

We call it human-forward content: real people using your product, sourced four ways.

We start with what you already have. Most brands are sitting on content they never ran. We put it in the account in the first weeks so campaigns go live while new pipelines build.

And we always keep you in the loop on what's working. Regular creative reports show which ads are winning and why. Winners get scaled and iterated. Everything else informs the next brief.

Kynship specializes in working with brands doing between $2M to $50M per year in total revenue.

We're a great fit if you have product-market fit, you want to grow new customers, and you need that growth to hold up in the P&L.

Here's how we work:

1. Free audit. We review the last 180 days of your ad accounts and your creative, then show you where the gaps are and what we'd change.
2. Kickoff. One call and one access checklist.
3. Forecast. We build the 12-month forecast with you and agree on targets.
4. Creative. Creative services start while the forecast is being built. We begin with the content you already have.
5. Launch. Once targets are agreed, we take over the ad account and put cost controls in place.