Ep #013: Facebook/Meta Ads Explained: The smartest approach to dynamic creative testing & cost caps
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Today we're gonna get into the nitty gritty of paid media, our strategy at Kynship, and how we implement all influencer content to get 150 plus assets.
• The difference between a good ad & a bad ad
• How to effectively launch content into ads
• Max out your ad account with dynamic creative testing
• How to maximize the efficiency of Cost Caps
• Best practices for Facebook/Meta ad account
- “If you’re gonna launch content into ads, you need to leave your ego at thedoor”-TaylorLagace
- “Don't try to outsmart Facebook's machine learning system if it gives you the opportunityto leverage it where you can't lose.”-Taylor Lagace
- “Cost Caps 101-The more creative you have, the more aggressively low you set it.”-Taylor Lagace
Cody Wittick: Twitter
Taylor Lagace: Twitter
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