Understand Kynship Better: What We Wish More People Knew About Us

What’s Kynship’s role in your overall growth strategy? What are we in charge of? What exactly do we oversee?

This article will clarify Kynship’s role in your brand’s progress and help you understand what differentiates us from other agencies.

We Connect Our Marketing Efforts to Your Financial Forecast

We start from the ground up: Before doing anything else, we dive deep into the numbers of your business. What are your fixed costs? What’s your gross margin? What’s your cost of delivery?

Knowing your core health metrics and unit economics is what helps us create an accurate financial forecast. This financial literacy helps us project every financial metric in your business and set realistic aMER targets.

For us, financial forecasts are the foundation of running profitable ads. They’re non-negotiable.

Look, we know talking about creative strategy and ad optimization (right away) is sexy. It's what everyone thinks of when they think of "improving ad performance." But if you don’t start with finances, you don’t know what you can spend per product and still be profitable. How can you possibly run a sustainable business, then?

One of the recurring themes we’ve heard from our clients who had a sour agency experience before is a misalignment between the marketing and the finance teams. An agency would promise wildly ambitious and impractical forecasts and fall short of them or set no forecasts at all.

But you can't set accurate targets if you don’t root your marketing efforts in your financials. If marketing doesn’t know your unit economics, contribution margin, and new customer revenue, they can’t improve it. Your finance and marketing teams must work together to build a profitable paid strategy.

‍

This is why financial literacy is the basis of everything we do at Kynship. Hear the benefits from Jason Somerville, Founding Partner at GW Partners:

“[Kynship’s financial forecasting] has been critical to making sure Kynship and Wildbird are on the same page when it comes to how we are defining success. Second, it has allowed all stakeholders to be clear about the targets and benchmarks that Wildbird is aiming for. Third, it has allowed for a more direct route to diagnose any material deviation from expectations.”

Want to learn how we create financial forecasts for our clients? Here’s a step-by-step guide.

We Are Your Growth Partners Sharing Systems Over Services

You don’t need yet another agency telling you how to grow your ad account. Instead, you need a partner that works with you.

At Kynship, we understand your long-term goals before anything else. We want to know your vision and use it to guide our financial forecasts. We aren’t here just to deliver one-off services. We’re here to see things you can’t and build a system for your brand.

Yes, we execute paid media campaigns, creative strategy, account audits, influencer seeding, and a lot more. But how we do it collectively as one system is what defines us. None of our services are done in a vacuum.

We aren’t just task completers. We don’t provide “done for you” services. You don't need that, anyway. You need someone who can think about your whole business, not an isolated channel or process.

While we execute specific parts of your growth strategy, we oversee every channel to ensure it aligns with your overall goals. This means we're holding each channel accountable to specific success metrics — like the 30-day click-in ad account target — and ensuring every aspect gets executed effectively. Kynship is the guiding voice behind your growth strategy. Our role is to provide the voice of reason and truth, making sure your new customer acquisition goals are met.

The conclusion? We aren’t a part IN your business, we are a part OF your whole business.

We Aren’t an à-La-Carte Agency

The ecommerce world is filled to the brim with “everything” agencies — aka, they do Google ads, Amazon, Meta, TikTok, Instagram, the whole nine yards. But Kynship isn’t interested in running the rat race. We’re staying in our lane.

Kynship specializes in Meta. This doesn’t mean we’re anti-platforms for other channels. There are great agencies that do each of these platforms well.

But we're a performance marketing agency that integrates human-forward content, financial literacy, and paid media to drive sustainable growth. And trust us, that’s a big enough challenge in and of itself.

We believe being everything to everyone is being nothing to anyone. So here's what we focus on:

• Audit client performance/accounts
• Build out future forecasts for our clients
• Ground forecasts in historical data + unit economics
• Outline targets based on forecasts, not lofty ambitions
• Source creative through seeding, UGC, and CGC
• Build efficient paid media strategy using cost controls
• Iterate + scale what works to desired growth/profitability
• Dialing in our process for 8-9 figure ecommerce brands
  
  

And our strategy works! Just look at our case studies from clients like WildBird, Purdy & Figg, Saltyface, and a lot more. 😉

We Have Strong, Informed Opinions

We aren’t yes-men telling you what you want to hear. We’re going to be upfront and tell you what you need to hear.

When we ground business owners in historical data, we often focus on reality-checking their growth goals. And even when we push for a high creative volume strategy (which can feel inherently risky and wasteful), we get pushback until we educate teams on cost controls and how to optimize paid media.

We’re of the strong opinion that the best agencies should challenge your beliefs and expectations. They should have powerful perspectives on how to reach your goals. Their depth of knowledge is a core difference between a “done for you” freelancer/agency and a “done with you” agency.

Kynship has strong, informed opinions. We have experience at scale in ecommerce due to our size. We have a pulse on the market from working with a diverse multitude of clients. And we’re going to bring all of that to the table. Our treasure trove of experiences and knowledge will help you reach an outcome that’s beneficial in the near and long term.

Hear it from Paul Jackson, Co-Founder at AnimalHouse Fitness:

“I have considered bringing their services in house multiple times but each time I bail on the idea because of how much value and tribal knowledge they have around their subject expertise.”

Agreeing with you on everything is doing you a disservice. You aren’t hiring us to agree with you. You’re hiring us because we’re the experts. Standing on our expertise (even when you don’t agree) is part of the job description.

*Passes the Mic* 🎤

You know us better now. You know what Kynship does, our role in your growth strategy, and our brand ethos.

Now, it’s your turn: If you think there’s room to grow in your business, you’re probably right. Schedule a call with us and let’s chat about how we can grow your brand.