Ep #016: Influencer Marketing Budget Calculator

In this episode, we’ll be breaking down everything you need to know about the Influencer marketing budget calculator to help you effectively budget for the forthcoming year.

• [01:12] Four quarter accounting principles
• [02:05] Target breakdowns sheet
• [03:35] Differences and the splits in the budget
• [06:18] Influencer marketing budget and options
• [08:46] Influence marketing budget recap

• “If you're planning for your first year of influencer marketing, use a free influencer discovery tool. But if you're planning to spend 100K, get an identification tool that can be really resourceful and helpful.” - Taylor Lagace
• “0 to 5 million target breakdown, people are a little bit more willing to acquire customers at a higher rate. Just cause you're a new business, you gotta earn your keep. It's just the way it works” - Taylor Lagace
• “We recommend dedicating 80% of your budget to seeding, and this would include your seeding budget calculator in terms of how much it costs to send out a free product or a bunch of free products of your COGS plus shipping.” - Cody Wittick

Influencer Marketing Budget Calculator

Cody Wittick: Twitter

Taylor Lagace: Twitter

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