Ep #019: Increasing revenue by onboarding ambassadors (with Bren Daniel)

In this episode, we’ll be talking to Bren Daniel the associate director of partnerships at Caraway Home, and how they went long-term with influencers, setting themselves up for success in the long run.

• [01:31]: Introduction to Bren and Caraway
• [05:06]: Affiliate commission budget
• [05:49]: Caraway Influencer marketing team
• [07:01]: Attribution for growth
• [08:18]: Budget for other influencer projects
• [10:10]: Dealing with leaked links
• [12:51]: Defining an ambassador
• [14:14]: One-off post vs long-term ambassadors
• [17:16]: Caraway Inbound post rate
• [19:56]: Other unique parts of the contract
• [22:42]: Ambassadors' channel split
• [25:52]: Performance under influencer content
• [28:03]: Tech Stacks
• [30:10]: Using Grin as a one-stop shop
• [32:02]: Advice to brands getting into Influencer marketing

• “Even though we need to trust the data, thinking long-term about influencers will set you up for success because they're humans at the end of the day” – Cody Wittick
• “Most people we work with are inbound. Not that we don't like outreach, but it takes twice the time to onboard an outbound than inbound.” - Bren Daniel
• “My advice for brands getting into influencer marketing is to trust your gut first, test it out, then let the data guide you” – Bren Daniel

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Cody Wittick: Twitter‍

Taylor Lagace: Twitter

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