Ep #020: Getting to seven figures by establishing partnerships (with Michael Brandt)

In this episode, we’ll be talking to Micheal Brandt the CEO of Health Via Modern Nutrition(HVMN), and how he is forming partnerships with sports personnel such as triathletes, and pro-cyclist as well as influencers to scale their business.

• [04:35]: Michael's background in creating a product for a brand
• [07:51]: Expenditure on HVMN influencer
• [11:03]: Measuring the impact of an Influencer
• [13:43]: Attributes of remarketing as a result of partnerships
• [16:05]: Creating brand awareness through influencers' handles
• [18:10]: Utilizing long-term relationships by partnering with influencers
• [23:07]: Inspiring partnerships
• [24:11]: Michael's role in the first partnership
• [27:19]: Building sustaining relationships
• [33:50]: Takeaways on brands that wannawork with influencers

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• “In the influencer world, you don't have to be like a Kardashian, but get some sets and reps in on your own” – Michael Brandt‍
• “It's not easy to maintain dozens of relationships with influencers and partners, but it’s more efficient” – Michael Brandt‍
• “Develop resources that you can share with partners, such as FAQs. By doing so, you reduce the number of one-off conversations” – Michael Brandt

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Cody Wittick: Twitter‍

Taylor Lagace: Twitter

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