Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls)

In this episode, we’ll be talking to Jake Karls, the co-founder of Mid-day Squares. Today will be talking about how telling a unique story assists Mid-day in building relatability with consumers and attracting the right influencers to work with.

• [01:01]: Getting Mid-day into 3000 stores.
• [01:33]: Business split. (D2C/Retail)
• [02:04]: Size of business.
• [03:55]: Family dynamic in a business partnership.
• [05:01]: Market penetration secret.
• [07:10]: Building a brand in public.
• [10:14]: Getting awareness for a brand.
• [11:49]: Inbound vs outbound percentage.
• [12:14]: Marketing budget spent on influencer.
• [13:47]: Budget breakdown.
• [15:09]: ROI of Influencer.
• [15:59]: Tapping into affiliate marketing.
• [17:24]: Driving traffic to stores through ads on Meta.
• [18:10]: Scalability of customized photo strategy.
• [19:40]: Influencer approval process.
• [20:36]: Influencer marketing manager.
• [21:31]: Advice to brands working with influencers.
• [22:43]: Video customer service.

• “Authenticity strikes as relatability to a lot of people. Whether it's working with influencers or acquiring new customers” – Jake Karls.
• “The unboxing experience gives your potential customers a preview of what they could receive in the mail” - Cody Wittick.
• “Storytelling supplements a good product to scale really fast.” – Jake Karls.

Cody Wittick: Twitter‍

Taylor Lagace: Twitter

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